YANDEX METRICA AND DIRECT

Connect Yandex Metrica to the AdaptixAI widget

Connect a new or existing counter and combine standard website analytics with dedicated AI widget events without writing JavaScript for every button

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DATA FLOW

From an advertising visit to a widget lead

Standard Metrica analytics

The counter measures visits, sources, UTM tags, advertising traffic, devices and standard visitor behavior. The project owner enables session replay separately

AdaptixAI events

The project also sends widget opens, messages, contact-form opens, submitted leads, errors and selected website-element goals

Advertising attribution

After JavaScript-event goals are created, they can be selected as Yandex Direct conversions to optimize for meaningful inquiries rather than visits alone

SETUP

Three steps to Metrica and Direct goals

01

Connect the counter

Copy the numeric Metrica ID, add it to project analytics and choose install or reuse. In reuse mode it must match the counter already installed on the website

02

Copy the ready goal IDs

Open “🎯 Targets” in the project. It lists system events, automatically discovered elements and custom rules

03

Create conversions

Create JavaScript-event goals in Metrica with the required IDs, such as widget_lead_submit, and select them as advertising campaign conversions

FAQ

Yandex Metrica questions

Must the customer write JavaScript?

No. The widget detects common elements and sends events. Custom JS is only needed for an exceptional business flow that cannot be described by text or a CSS rule

Must every discovered event become a goal?

No. Create provider goals only for meaningful conversions. Other events remain available in AdaptixAI statistics

Should I choose install or reuse?

Use install when no counter is present. Use reuse when Metrica is already initialized by the website

Why is a goal not visible yet?

Check the exact ID, content blockers and CSP errors. Provider reports may update with a delay

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